Strategy, Marketing
Creative Support
Matissa Living was founded by Ali Hamkar, a furniture industry professional with over 25 years of experience in sales, management, and marketing, built on long-standing relationships, strategic insight, and a deep understanding of how people live, shop, and furnish their homes today.
Ali’s career has been shaped by working closely with some of the most respected furniture retailers, manufacturers, and distributors across Canada. Over the years, he has collaborated with brands such as The Brick, Ashley Home Furniture, EQ3, Winners Only, Dodd’s Furniture, The City Furniture Group, MJM Furniture, Accents @ Home, Stirling Thompson, Furniture Superstore, FDF Home Furnishings, Perfect Home Furnishings, and many others.
These decades-long industry relationships provide Matissa Living with direct access to trusted manufacturers, proven collections, and emerging designs—allowing us to source furniture that delivers top-tier quality, strong value, and relevance to today’s market.
Experience That Goes Beyond Sourcing
What sets Matissa Living apart is the depth of experience behind every product decision.
Ali’s background in marketing and consumer behavior plays a critical role in how collections are selected. By understanding market trends, customer shopping habits, regional preferences, and retail performance, Matissa Living curates furniture that is not only well-designed—but strategically positioned to sell.
This approach allows us to:
Identify styles and collections aligned with current and emerging lifestyles
Anticipate shifts in consumer demand and buying behavior
Support retailers with insight that improves sell-through and long-term performance
Every product is chosen with intention, experience, and a clear understanding of the retail environment.
Strategy, Marketing, and Creative Support
In addition to Matissa Living, Ali Hamkar is the founder of Parsa World Agency, a full-service marketing and sales consultancy specializing in brand strategy, market analysis, and growth planning. The agency also operates an in-house recording and content studio for professional content creation and marketing materials.
When appropriate, Matissa Living partners can access:
Strategic market and sales insight
Customer behavior and positioning analysis
Professional marketing and content support
These services are offered on a needs-based basis and are designed to complement—not complicate—the core business of selling furniture.
Our Philosophy
At Matissa Living, we believe great furniture is the result of thoughtful design, real value, and practical livability. Backed by experience and guided by insight, every collection we represent is selected to support how people truly live—and how retailers succeed.
Optional delivery
Orders from all item.
Secure payment
100% Secure payment.
24/7 Support
Dedicated support.
Member discount
On every order
These decades-long industry relationships provide Matissa Living with direct access to trusted manufacturers, proven collections, and emerging designs—allowing us to source furniture that delivers top-tier quality, strong value, and relevance to today’s market
Company
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